Case study Example | Topics and Well Written Essays - 1750 words - 3

Case Study Example Coke could have researched how to spend their resources in order to employ it more effectually. It is evident that Pepsi was spending little and gaining the market share, the big question is where was coke then? Research is an important step in advertising since money was wasted yet there various other uses within the organization that money could have helped. For coca-cola to improve the stated issues above the corporate could do number of things. The change of coke flavor done by the company was quick and by doing more study, the issue may have not been the taste that was suppressing their sales. Companies should look into every latent change to a product, and establish the best fit with diverse study surveys groups,  discussions, etc. clients are very instrumental in decision-making since they are the company’s business. Press and broadcast media are most of the times expresses and shows public opinion. With new Coke, the media worsened the heard instinct by publicizing and making the protests viral. News seems to be  more interesting when a critique on  someone or something is found wanting. We noted this fanning of protests in Coke’s contamination issues in Europe, to the extent  that  some individuals  came up  with  psychosomatic sickness after drinking Coca-Cola products. The power of the media not only not only worth recognition but also a factor worth consideration in making decisions that  may affect  an company’s public image. The coca cola company just has to bank their hopes on the public. They have to do the necessary research of the markets to know what the customer wants and use data collected in inventing new products that can build the trust back. Nevertheless, they can also get in promotional activities like organizing game in Europe with them being the main sponsors to bring build back the trust. The coca Cola Company can spend some money to help in giving back to the society in Europe i.e. may put

Understanding Organisations and the Role of Human Resources Essay Example for Free

Understanding Organisations and the Role of Human Resources Essay Human Resources are the most vital resource for any organization. It is responsible for each and every decision taken, each and every work done and each and every result. Employees should be managed properly and motivated by providing best of their abilities as per the industry standards. There are many activities in HR that the employee’s working in the HR department needs to partake in to support an organisation. Below are three that I have decided to focus on Recruitment and selection: When it comes to recruiting for an organisation, an HR employee has a lot to get involved in. They are the ones that arrange, or provide assistance in posting vacancies, developing and implementing recruitment strategies, identifying and selecting candidates, assuring all pre-employment requirements are met, and confirming job offers. Advertising the job role is something an HR employee has to do. They can advertise job roles in many different ways such as internal emails. Most companies start out emailing internal employees about current job vacancies incase another employee would like to apply for the role or a friend or family member would. This is cost effective as no money is spent on advertising publicly; therefore if they are working within a budget, this is a good way to save money. Advertising publicly can become an expense. If an HR employee does choose to advertise publicly such as in the local paper, then they will have to work on writing the advertisement and sending the advertisement to the local papers. One way of advertising publicly without affecting any budget is by advertising on social networks such as Facebook, Twitter, and Linkedin, and posting the advertisement on job websites such as Reed.co.uk, indeed.co.uk, and totaljob.co.uk. This is a good way to advertise a job vacancy as no costs are incurred and it is guaranteed to be viewed by many possible applicants. Other ways in which an HR employee advertises for vacancies is through a Recruitment Agency. This can become quite expensive, but it’s down to the agency to find the suitable candidates and notify the HR employee about the prospective clients. If a large number of applications are received, this will prevent the interviewing of all applicants by the HR employee, even though all applications are reviewed and applicants whose qualifications and experience seem most appropriate to the opening for which they have applied  are generally selected for screening interviews with the HR employee and possibly another member involved in the recruitment process such as a Team Leader, Manager, or Director. If successful, the HR employee will notify all the applicants interviewed for the specific vacancy, and they will also notify them of the outcome of the selection process. Before conducting an interview, an HR employee has to be aware of the following †¢Familiarising with the duties and requirements of the position they are looking to fill. †¢Making sure they can answer general questions about the organisation and the benefits provided. †¢Formulate questions that will focus on job-related issues such as asking the can didates how they would deal with real life, job-related situations. †¢Write down and organize the questions in the order you will be asking them. †¢Review applicant’s CV and application. †¢Put the applicant at ease with introductory and welcoming remarks. †¢Ask open-ended questions which require behavioral descriptions rather than simply â€Å"yes† or â€Å"no† answers (i.e., have them describe a work situation in which they handled stress well rather than just asking if they can â€Å"handle stress well†). †¢Stay away from questions that have more to do with personal lifestyle than job experience. Phrase the question so that the answer will describe on-the-job qualities instead of personal qualities. If the question is not related to performance on the job, it should not be asked. General Administration of the employees Another aspect an HR employee has to deal with is the general admin of their employees. The HR department with have every employee’s personal details such as address details for sending out letters, pay-slips, or any other documentation. Bank details to make sure the employees wages go into the employees account. Passports, any qualification certificates, birth certificates, right to work, sickness forms, medical information, etc. Any of this information is liable to change in which case, it is down to the employee to notify the HR employee and it is the HR employee’s job to correct, amend and store away this information. Part of the admin is making sure the filing system is maintained and up to date, Supporting with training development administration including updating training records, and other ad hoc duties that support the smooth running of the office and  the HR department Payroll and compensation: Another aspect on an HR employee’s job is to ensure that all staff receives their wages accurately and on time, usually on a monthly basis. Most of the time, when dealing with payroll, producing the pay slips is the most important part of pay roll. The HR employee has close communication with managers and other employee’s such as Team Leaders to find out about any new recruits, promotions, benefits, and any other aspects that need to be considered when dealing with an employee’s wage. Compensation is the reward received by the employee’s in return for their contributions to the organisation. It is an organised practice that involves balancing the work-employee relation by providing monetary and non-monetary benefits to employees. Compensation is an integral part of human resource management which helps in motivating the employees and improving organisational effectiveness. Other compensation is determining and providing the compensation packages to the employees that are aligned with the business goals and objectives. In some cases, organisations have to take special measures regarding compensation of the employees so that the organisations retain the valuable employees. The compensation systems have changed from traditional ones to strategic compensation systems. Ways HR professional support Line Managers and their staff Building Relationships with employees The primary reason human resources and line managers should work together is because both parties have a vested interest in ensuring the company achieves success. Through working together, line management becomes more proficient in tactical human resources functions. This frees up time for human resources professionals to devote more time to strategic HR management. Everybody working in an organisation should develop the right culture and behaviours between everybody working for the organisation. HR employees do this by coaching and working with line managers to help them to better understand the range of tools at their disposal to help develop and train the employees of the organisation. This can range from linking specific performance measures such as behavioral, attitude, willingness, and quality  of an employee’s work, and if needed, making exceptions and goals for an employee to work towards. When HR is working with line managers, the HR employee should posses the ability to build effective relationships with other employee’s in their organisation. This will enable the HR employee to communicate the translation of the HR and business objectives in a language that both sides understand. Only then can the relationship be built on a platform of mutual respect and trust where both sides work as a team. HR employees need to make line managers aware of the support that is available to help them to develop their talent management capability. Line Managers recognise that it is up to HR employee to raise their profile in terms of what they can offer and bring to a business making them a more reputable employee for the organisation Conflict Resolution Workplace conflict is inevitable whenever department employees represent different cultures, work styles and personalities. When conflicts arise, line managers typically seek the advice of HR in resolving issues between employees or issues between employees and their managers. If there is already tension between HR and a member of the management team, it can be difficult for HR to determine what underlies the conflict and how to resolve it. A positive working relationship between HR and any employee in a management status will make it easier when handling workplace investigations and solving the differences between staff. When HR and line management work together, it’s easier for HR to investigate workplace issues because the human resource staff may have greater confidence that line managers document their employment actions and decisions appropriately and according to company policy. Department Staffing The human resource department’s main function is to support the workforce needs of the organisation. HR and line managers should communicate regularly and frequently to determine the skills and qualifications that are required to make sure that department functions are running smoothly. Whenever there’s a vacancy in a line manager’s department, an HR recruiter or employment specialist and the line manager review the job description to  determine who might be suitable for the roll internally. During the recruitment and selection process, HR advises line managers on how to identify qualified candidates and existing department staff capabilities. Performance Management Training and development is an HR function that prepares line managers for a number of leadership tasks. One task is conducting employee performance appraisals. Human resources practitioners develop learning objectives based on line managers’ understanding of the organisation’s coaching philosophy. Leadership training topics include how to provide employees with constructive feedback and how to conduct fair and unbiased assessments of employee performance. HR and line managers should therefore work together to ensure the organisation maintains a consistent approach to performance management. Inconsistencies within an organisation’s performance management system negatively impact employee job satisfaction, which is another reason HR and line managers, should work collaboratively.

Copyrights And Patents :: essays research papers

Everyday businesses provide the world with products and services. People in general are just not self-sufficient. Who has time to make their own clothes, own meals,clean their own house, or even watch their own kids? Today’s every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they have the money to buy it. Many people gained great success and wealth from their original product and business ideas. People have alsogained great wealth from borrowing, stealing or adapting from one â€Å"original† idea.   Ã‚  Ã‚  Ã‚  Ã‚  The majority of copying and fraud involves software and clothing items. (Edwards6) One aspect of this is known as bootlegging. this is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edward’s of the International Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales.   Ã‚  Ã‚  Ã‚  Ã‚  A different approach to borrowing one’s idea doesn’t nessacarily copythe product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Busch’s, who is currently the number one brewer in America. The â€Å"new brew† was aimed at taking away sales from â€Å"the King of Beers.† (Melcher 37)   Ã‚  Ã‚  Ã‚  Ã‚  Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1)   Ã‚  Ã‚  Ã‚  Ã‚  Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CD’s, to illegal sweatshops. Commercial goodshave either patents which are supposed to protect them from illegal duplication.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Digital technology is becoming a big problem for graphic artists who are trying to protect their creations. Scanners have made it very easy to duplicate images instantly. The creator must apply for a copyright in order to be able to sue for fraud. Images that are not copyrighted are in the public domain. Also, copyrights expire 50 years after the creator’s death. (Baer 163)   Ã‚  Ã‚  Ã‚  Ã‚  China plays a major role in copyright piracy. Officials estimate that China exports about $827 million dollars a year of impostor products. An example of this is shampoo with a familiar American brand label, but containing different ingredients than the US versions. Copyrights And Patents :: essays research papers Everyday businesses provide the world with products and services. People in general are just not self-sufficient. Who has time to make their own clothes, own meals,clean their own house, or even watch their own kids? Today’s every growing business world and advancements in technology make it extremely easy to obtain anything one could ever desire provided they have the money to buy it. Many people gained great success and wealth from their original product and business ideas. People have alsogained great wealth from borrowing, stealing or adapting from one â€Å"original† idea.   Ã‚  Ã‚  Ã‚  Ã‚  The majority of copying and fraud involves software and clothing items. (Edwards6) One aspect of this is known as bootlegging. this is where someone copies a program, CD, performance, etc., and sells it on the streets. According to Mike Edward’s of the International Federation of the Phonographic Industry claims that world wide CD piracy accounts for 6.5% of the industries annual sales.   Ã‚  Ã‚  Ã‚  Ã‚  A different approach to borrowing one’s idea doesn’t nessacarily copythe product. Instead it involves misleading the consumer. As in one case, the Miller Brewing Company developed a new beer with a label similar to Annheuser Busch’s, who is currently the number one brewer in America. The â€Å"new brew† was aimed at taking away sales from â€Å"the King of Beers.† (Melcher 37)   Ã‚  Ã‚  Ã‚  Ã‚  Logos are also often copied. A logo is defined as an advertising symbol or message that represents a product or a service. In one case, OJ Simpson has agreed to share marketing rights with the Florida Department of Citrus to use his initial in connection with orange juice. (Wells 1)   Ã‚  Ã‚  Ã‚  Ã‚  Materials can be illegally duplicated in many different ways. This includes everything sharing software, to copying CD’s, to illegal sweatshops. Commercial goodshave either patents which are supposed to protect them from illegal duplication.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Digital technology is becoming a big problem for graphic artists who are trying to protect their creations. Scanners have made it very easy to duplicate images instantly. The creator must apply for a copyright in order to be able to sue for fraud. Images that are not copyrighted are in the public domain. Also, copyrights expire 50 years after the creator’s death. (Baer 163)   Ã‚  Ã‚  Ã‚  Ã‚  China plays a major role in copyright piracy. Officials estimate that China exports about $827 million dollars a year of impostor products. An example of this is shampoo with a familiar American brand label, but containing different ingredients than the US versions.

Safety from the Inside Out: Rethinking Traditional Approaches

â€Å"Safety from the Inside Out: Rethinking Traditional Approaches† by Alfie Kohn aims to educate the public regarding the real threat of violence to children. While school shootings and other violent crimes that happen on school grounds gain a lot of media attention, it is far more likely for a child to become the victim of violence off school grounds (Kohn, 2004, 33). Further, children are more likely to suffer from violence at the hands of an adult rather than at the hands of their peers (Kohn, 2004, 33). However, the issue of school violence is analyzed along with the mistaken assumptions of how to respond to school violence. The problem the article tries to address is how to create policy that will be both effective as well as reduce violent acts committed against children while on school grounds. There are several terms that must be defined in order to present a clear picture of the issue. The first is violence which by definition means attempting to or engaging in actions with the goal of inflicting bodily harm or death. This definition is important when discussing violence both in schools and off school grounds. Technical fixes is another definition that directly relates to this article. Technical fixes are technologically advanced pieces of equipment designed to reduce violence and include such things as metal detectors and video cameras. The final term to be defined is zero tolerance. Zero tolerance is the idea that any type of violence or intent to become violent be dealt with swiftly according to a designated set of strict consequences. In response to these definitions, the author of the article assumes that the vast majority of Americans equate violence against students as being violence that happens at school. The author also assumes that Americans believe that technical fixes and zero tolerance policies will solve the problem of violence against students (Kohl, 2004, 34). The orientation of the article strives to make sense of the misguided assumptions that Americans have with regards towards violence against students (Kohn, 2004, 34). It builds upon existing research that proves that teaching anti violence skills to students isn’t enough. The author proposes that students must also be taught how to apply these skills if violence prevention is going to be effective (Kohn, 2004, 35). Further, the author discusses behaviorism and the tendency for humans to preoccupy themselves with behavior rather than looking deeper at the values, reasons and motives behind certain behaviors (Kohn, 2004, 35). Finally, the author argues that when skill based prevention does not work then technical fixes are the answer to the problem (Kohn, 2004, 36). The research the author completed for this article disproves many of these assumptions. Using research as his method, Kohn discovered several discrepancies between what Americans believe and what students actually report about violence. For example, Kohn’s research shows that zero tolerance policies have the opposite of their intended effect. Instead of making students feel safer, zero tolerance policies actually make them feel less safe (Kohn, 2004, 36). Additionally, zero tolerance policies don’t make schools any safer than they were before (Kohn, 2004, 36). As part of his research, Kohn suggests that the threats of zero tolerance policies can be replaced with safe school environment where students are taught to trust and protect one another (Kohn, 2004, 36). Kohn also discovered that teaching students anti violence skills is not as effective as creating schools that are committed to the value of peace so that the physical safety of students is protected (Kohn, 2004, 36). The solution to the article seems to be getting rid of zero tolerance policies that turn children into criminals and replacing them with policies that promote peace and trust among students (Kohn, 2004, 36). According to the author, the consequence of not doing so will ensure that school violence remains a problem. Personally speaking, I think Alfie Kohn has noble goals and ideas to keep children safe at school. However, creating peaceable schools is very difficult because it seems impossible to instill peace values into every single student. The reality is that there will always be a few students who do not care about peace and would rather cause trouble through violence. At the same time, Kohn raises some important questions that I think should be addressed and considered as schools continue to search for a solution to the problem of school violence.

Why I Want To Become An Engineer

Each and everyone of us had our own particular desire and I believed that has been develop since childhood. Ever since I was a kid, I was amazed by the creation of the skyscrapers and outrageously styled buildings. I have always appreciated the large structures and buildings which have surrounded me and I have always had respect for the people who have been involved with the design and constructions of these buildings on such a large scale.I kept wondering how people could construct such an attractive and difficult creations. As I entered high school, my interests further expanded when I took studies in civil engineering and engineering drawing classes as it explain more about buildings. I know that to become a Civil Engineer I have to work very hard in college and get very good grades. Even though my SPM result was not that good but I was determined to redeem it.I’m working hard to improve my grades in matriculation and I believe if someone in your company that have this kind of attitude to look for continous improvement to some extent it can be beneficial to your company. On my behalf, I think I deserve this scholarship because I am very hard working person. I put so much effort in anything I choose to do, or any task according to me. My goals in life are often high. I am a goal getter, so I will do anything to achieve my goals.I think that the drive I have to succeed, and to express knowledge into the life of the ones coming behind me is one of many reasons why I deserve this scholarship. Besides, my parent is the middle class salary earner so by having this scholarship I can ease their burden. Lastly , I have think that civil engineering is an ideal field for me. I believe that I have the personal attributes and intelligence required to be a civil engineer. I also believe that I possess the work habits and drive to be a successful engineer. This is why I have chosen to pursue this as a career.

My First Childrens Book †A Reedsy Success Story

My First Childrens Book – A Reedsy Success Story My first children's book – A Reedsy Success Story Today, we're hosting a great story by Praveen Krishnan, a debut author who just published his first children's book  to teach kids about science. Here's what motivated him to start writing it, and how he went about the publishing process.Barely a month or two after my first son was born, as any dutiful parent, I was immersed in the world of children’s books. Every day I was reading books out loud to a curious, sometimes annoyed 8-week old. Most people who encounter children’s books for the first time as an adult come away thinking how easy it must be to write a children’s book. After all, most books have 10 pages, with a 5-word sentence in each page and some goofy graphics. I was in that â€Å"how hard can this be† camp.As my son grew into a toddler and preschooler, his books got more ‘sophisticated’. He also started getting humor and absorbing body language from characters in books. The ‘Elephant and Piggie’ books by Mo Willems were huge hits. My son was constantly peppering us with questions, how does this  work, why does that  do this  and so on. I found it fun and interesting to be able to explain real-world concepts and scientific ideas to him. Sometimes I’d be stumped. How do I explain how the internet works to a 3-year old using only terms he understands?I decided that I should try to write a book for preschoolers - one that teaches Science. So, drawing inspiration from a number of popular children’s books, I put together a simple storyline. It would be a story of two friends, one curious and one brainy, learning about atoms and molecules. A friend of mine happened to be a good cartoonist and offered to do the artwork. Story in hand, art talent lined up, I was ready to go.I came across Reedsy on a tech blog and decided to give it a shot. While I was making this book for fun, I wanted to find professionals to guide me through the process. I found a copy editor, Amy Betz, who quick ly reviewed the script and artwork, and provided several helpful suggestions. For example, we didn’t notice that the pictures on each page did not have much variety. She suggested that the characters move around a lot from page to page. Kids love movement!The next part was the hardest - getting everything into a design and layout that would be acceptable for printing on demand. My illustrator and I have no experience with books so we found the learning curve for getting the design laid out to be very time consuming and frustrating. The online resources and tutorials are not very helpful to us. We turned to Reedsy again and found, Annie Beth Ericsson. She was fantastic. She worked closely with us and created a layout in days. She advised on the book sizes, artwork style, font and pretty much everything technical except the story and characters.The book is finally done and live on Amazon  and we are happy with the result. Best of all, the book critics (my kids and their frien ds at preschool) had mostly positive reviews!You can purchase Bobo Sees Atoms on Amazon here.  And follow Reedsy on Twitter for more success stories here.Have you ever thought of writing a children's book? Don't hesitate to ask us (or Praveen) any questions in the comments below!

College Admission Essay †Outline and Structure

College Admission Essay – Outline and Structure Free Online Research Papers Writing an admission essay for college or university can be challenging for a number of reasons. Provided is a structure that helps to demonstrate a solid outline and flow for a four paragraph essay. Paragraph 1 (Introduction) I. Leading sentence: It took me eighteen years to realize what an extraordinary influence my mother has been on my life. II. Summary of main points: I not only came to love the excitement of learning simply for the sake of knowing something new, but I also came to understand the idea of giving back to the community in exchange for a new sense of life, love, and spirit. Paragraph 2 (First Supporting Point) I. Transition sentence: My mothers enthusiasm for learning is most apparent in travel. II. Supporting point: Her mothers enthusiasm for learning. III. Evidence: Learning through travel by using the example of a trip to Greece. Paragraph 3 (Second Supporting Point) I. Transition sentence: While I treasure the various worlds my mother has opened to me abroad, my life has been equally transformed by what she has shown me just two miles from my house. II. Supporting point: Her mothers dedication to the community. III. Evidence: Her multiple volunteer activities such as helping at the local soup kitchen. Paragraph 4 (Conclusion) I. Transition sentence: Everything that my mother has ever done has been overshadowed by the thought behind it. II. Reiteration of main points: She has enriched my life with her passion for learning, and changed it with her devotion to humanity. III. Taking it one step further: Next year, I will find a new home miles away. However, my mother will always be by my side. Research Papers on College Admission Essay - Outline and StructureMind TravelCapital PunishmentPersonal Experience with Teen PregnancyComparison: Letter from Birmingham and CritoTrailblazing by Eric AndersonEffects of Television Violence on ChildrenAssess the importance of Nationalism 1815-1850 EuropeWhere Wild and West MeetThe Relationship Between Delinquency and Drug UseThe Effects of Illegal Immigration

Oberon and Titania Character Analysis

Oberon and Titania Character Analysis The Oberon and Titania characters play an essential role in A Midsummer Nights Dream. Here, we take an in-depth look at each  character so we can better understand what makes them tick as a couple. Oberon Oberon is angry with Titania as she is spending all her time with a changeling boy and will not give him over to Oberon to be used as a henchman. He could be considered to be quite spiteful in exacting his revenge upon her: â€Å"Well, go thy way. Thou shalt not from this grove/Till I torment thee for this injury† (Act 2 Scene 1, Line 146-147). Titania accuses Oberon of being jealous: â€Å"These are the forgeries of jealousy† (Act 2 Scene 1, Line 81). Oberon is powerful but Titania appears to be just as headstrong, and they seem equally matched. We know they have had a good relationship up until now, as he and Titania would â€Å"dance our ringlets to the whistling wind† (Act 2 Scene 1 Line 86). Oberon asks Puck to get the juice from a herb he once showed him and anoint the eyes of Titania with it so that she falls in love with something ridiculous. Oberon is angry with his queen for disobeying him and exacts a kind of revenge, but it is quite harmless and humorous in its intent. He loves her and wants to have her all to himself again. Consequently, Titania falls in love with Bottom with an Ass’ head stuck on his. Oberon eventually feels guilty about this and reverses the magic which demonstrates his mercy: â€Å"Her dotage now I do begin to pity† (Act 3 Scene 3, Line 46). Oberon also shows compassion when he sees Helena being scorned by Demetrius and orders Puck to anoint his eyes with the potion so that Helena can be loved: â€Å"A sweet Athenian lady is in loveWith a disdainful youth: anoint his eyes;But do it when the next thing he espiesMay be the lady: thou shalt know the manBy the Athenian garments he hath on.Effect it with some care, that he may proveMore fond of her than she upon her love† (Act 2 Scene 1, Line261-266).​ Unfortunately, Puck gets things wrong, but Oberon’s intentions are good, and he is ultimately responsible for everyone’s happiness at the end of the play. Titania Titania is principled and strong enough to stand up to her husband (in a similar way to Hermia standing up to Egeus). She has made a promise to look after the little Indian boy and doesn’t want to break it: â€Å"Not for thy fairy kingdom. Fairies away!/We shall chide downright, if I longer stay† (Act 1 Scene 2, Line 144-145). Unfortunately, Titania is made to look foolish by her jealous husband and is made to fall in love with the ridiculous Bottom with an ass’ head: â€Å"Thou art wise as thou art beautiful† (Act 3 Scene 1, Line 140). She is very attentive to Bottom and proves herself to be a kind and forgiving lover: Be kind and courteous to this gentleman.Hop in his walks and gambol in his eyes;Feed him with apricots and dewberries,With purple grapes, green figs, and mulberries;The honeybags steal from the humble-bees,And for night tapers crop their waxen thighsAnd light them at the fiery glow-worms eyesTo have my love to bed, and to arise;And pluck the wings from painted butterfliesTo fan moonbeams from his sleeping eyes.Nod to him, elves and do him courtesies (Act 3 Scene 1, Line 156-166). As Titania is intoxicated with the love potion, she gives the changeling boy to Oberon, and he gets his way. He then takes pity on her and undoes the magic. Together Oberon and Titania are the only couple in the play who have been married for a while. The other couples are just starting with all the passion and excitement a new relationship brings. Oberon and Titania represent an older, more weathered relationship. They have possibly taken each other for granted and when the love potion is removed, and Titania realizes that she has been doting and fawning over an ass, she is made to realize that, perhaps, she has neglected her husband somewhat and this will renew their passion: â€Å"Now thou and I are new in amity† (Act 4 Scene 1, Line 86).

Depression Essay Example | Topics and Well Written Essays - 250 words

Depression - Essay Example Low mood is the primary symptom of depression and often clients in pursuit of getting rid of these negative emotions resort to abusing narcotics that do more harm than good. As it is also observed in patient care units, individuals suffering from depression become so heavily dependent on the narcotic that discontinuation is followed by severe withdrawal symptoms. The individual also resort to increasing the amount of drugs taken, which can lead to the individual dying as a result of an overdose. Drug abuse can also result in the individual partaking in activities that may regretted later that can exacerbate the depression experienced by the individual. (Jaekel et.al. 2009) Drug abuse is equally detrimental as depression and can seriously hamper one’s social and occupational functioning. Therefore, in order to help the individual avoid addictive behavior, the clinician must try to effectively treat the depression and if not, client psycho-education is really helpful in getting them to avoid undesirable behavior. Clinicians must explain to them the detrimental repercussions of drug abuse and their vulnerability to it, so that clients do not indulge in such behavior.

Financial Analysis of a Publicly-Traded Company Research Paper

Financial Analysis of a Publicly-Traded Company - Research Paper Example However, after conversion of preferred stock held by the US government into a common stock, US government is the largest stakeholder of the company to the tune of over $25 billion (Stempel, 2009). Q.2 Identify the five (5) forces of competition and how it impacts the company. Porter's five forces of competition describe Citigroup’s relative standing in the financial market and the impact these forces may crate on the company can be elaborated under the following heads (Porter, 2008). Threat of Entry from Other organizations Banking business requires huge resources and credibility to begin with and that will surely create an entry barrier for a new entrant. The economies of scale go in favor of the Citi as that helps Citi to provide the services to the consumers at affordable cost. There is always a moderate threat from overseas players to enter in the niche area of Citi. Supplier Power Citi is in the business of financial services. Deposit holders provide huge chunk of capital to the Citi. In most of the cases, they do not have any bargaining power as they are in millions scattered all around and individually too small to dictate any terms. Currently, money flows globally and forward and backward integration of the companies in financial service business can create some turbulent times to the Citigroup but that applies to all firms within the financial market. Buyer Power Being in the financial services business, retail buyers do not have any bargaining power as such and they need to buy as per the market offerings. It is true that business moves in favor of the market-driven company but buyers bargaining power in the financial sector is not substantial to tilt the scale against the companies in this sector. Institutional buyers are the informed buyers and they do possess bargaining power to a certain extent because they buy in bulk; however, that bargaining power is not always one-sided. Financial products are inherently complex in nature and buyers hav e limited capacity to understand them though they do get substitutes in the market. This factor is not likely to affect much to the company like Citigroup. Rivalry Factor There are numerous competitors in the financial services business in retail and the institutional sectors; however, brand equity is superb in case of Citi. Mergers and acquisition is a common phenomenon in the financial sector. Size of the corporation does matter and Citigroup is one of the giant in the financial sector business so that is always a plus point for the company. Usually, companies change the hands but do no prefer to exit completely as sector offers lucrative business opportunities in the long run. Product differentiation is always possible to carve a suitable niche for the company and Citi has been doing the same for several decades. Substitution Threats Due to numerous players in the financial service sector business, substitute products are always available and the consumers weigh them with all pro s and cons. Citi also faces the issue of

Creating, Financing, and Marketing a Business Term Paper

Creating, Financing, and Marketing a Business - Term Paper Example The majority of businesses begin as sole proprietorships. These are owned by a single person who owns all the business assets and generated profits, as well as the liabilities and debts that the business incurs. It has several advantages: Easy and inexpensive to begin the owner is in full control and may make decisions on their own terms laws permitting, the owner receives all the income from business, the profits flow from the business to the tax returns of the owner and he can dissolve the business as he sees fit. Its disadvantages are that the liability is unlimited, and capital is hard to rise. Corporations are state chartered and are separate from its owners. It can enter contractual agreements, be sued, and taxed. Corporations do not dissolve when there is a change of ownership. Its advantages are limited liabilities and ease to raise capital, while its disadvantages are that it is expensive to begin and its involving ongoing paperwork. Cooperatives, on the other hand, are auto nomous associations, which involve people coming together for economic benefit. It is democratically owned and controlled by the members and is an entity on its own legally. Its advantages are the ownership and control wielded by its members and limited liability, while its disadvantages are slow decision-making and conflict risk among the members. 2. Identify the pros and cons of the partnership as a form of ownership. A partnership is the sharing of one business by more than one person. The law does not distinguish the owners and the business, just like a sole proprietorship. Its advantages are the sharing of risk among the partners and the sharing of business management duties. Its major disadvantages are the present risk of disagreement among partners and the shared decision-making (Groenewegen, 2009). 3. Discuss funding options for small businesses. There exist several ways in which businesses can be funded. They depend on what matters to the entrepreneur, the projection of fur ther incomes, and the options available (Groenewegen, 2009). Businesses can be funded by: Debt financing, which involves obtaining a loan from a bank with which the entrepreneur is comfortable with Equity; involves attraction of investors, which while meaning a drop in profits coming to the entrepreneur, helps in expanding business. Venture capital; involves the sale of business interest with a financing group rather than with personal investors. 4. Determine and discuss how managerial accounting can help managers with product costing, incremental analysis, and budgeting. Managerial accounting can help managers with product costing, incremental analysis, and budgeting. Managerial accounting refers to detailed data utilized by the company’s members (Russell, 2008). It includes turnover cost, employee benefits costs, shipping costs, and product costs among other numbers, which the company has available. Human resources can utilize the data on benefits and turnover costs to make determinations on the budget and give increased wages to avoid turnover of employees. The store manager can utilize data on losses to check if customers or employees are thieving from him or her and add any necessary security. If a manager was in need to determine the suitability of a product’s price, they could check the data on sales to confirm whether supply and demand is near equilibrium and thus make necessary adjustments. 5. Discuss the basic components of the

Marketing Essay Example | Topics and Well Written Essays - 2000 words - 7

Marketing - Essay Example Marketing also includes system of management that identifies, anticipates and supplies customers’ requirements efficiently and profitably. Marketing objectives rotates around meeting the needs and wants of customers. It is an organization broad activity that involves a process of keenly analyzing customers’ needs, and getting ways to provide goods and services to meet those needs. Effective marketing does not only provide customers with products and services, but also successfully provides changing benefits to the changing needs and demands to various consumers (Stahlberg, 2009). Elements of Marketing Concepts Marketing concepts introduces new requirements to the product development process. An organization that uses marketing idea to improve it products starts with market research. It tries to look for consumers wants that has not been met in the market. It also link with consumers, to investigate the type of products they would like to be supplied with. This helps the organization to know what customer wants even before moving to the next step of creating new products. For a company to fully incorporate marketing concepts in its operation, it has to fully observe every element that is involved in marketing concepts. These elements are; ethics, consumer psychology and marketing mix. I. Ethics This refers to the psychological effect that marketer’s impact to the consumers. This influence always introduces marketers’ to the field of legal guidelines and ethical challenges. For a successful business, marketers must complement and maintain honesty when dealing with customers. They must avoid actions that can affect consumers demand. II. Consumer Psychology Mostly every facet of marketing is guided by consumer psychology and behavior. Marketers have realized that consumers can be driven by advertisement in making a decision on what to purchase. They have identified that a desire for a service or product can be kindled in a customer who w ould otherwise have no such desire. This has influenced marketers to keenly developed advertisement that have a psychological and emotional impact to the consumer (Sullivan & Adcock, 2002). III. The Marketing Mix This involves all elements of marketing. Some popular components of the marketing mix are; advertising, sales, promotion, public relation and to some degree product development. Characteristics of Marketing Oriented Organization The main purpose of marketing oriented company is to ensure that they keep a close relationship with their customers. This gives the company competitive edge to stay ahead of their competitors. Some of the distinctive features that define marketing oriented organizations include; shared values, organization, stakeholders and ultimately policy. All the decisions made by this business oriented organizations should consider the customers demand first. They should ensure that they share common values of high quality products with the customers. These or ganizations also have few levels in their organization structure. Their policies are clear and unambiguous to understand and apply. They always have a long term strategies that are flexible and participative. These companies always put stakeholders’ expectation first before they begin to make some critical and dynamic organization decisions. Benefits and Cost of Tesco Fresh and Easy Tesco fresh and Easy sell its products at a lower prices compared to other companies. This has been

Utilizing Work Performance Habits Effectively Essay

Utilizing Work Performance Habits Effectively - Essay Example The concept of organizational behavior refers to the study of how individuals within a business environment interact with both the business and its policies as well as other members of the professional staff. The characteristics of group behavior are somewhat complex with the idea that behavior deals with psychological issues as well as maintaining a professional decorum by those who represent a company. During the course of group affiliation, there will inevitably be conflict as different individuals perceive relationships and organizational policies on a different level. The key attributes of those employees who can effectively manage and thrive within group dynamics are the ability to negotiate a conflict resolution and establish effective methods of communication. This author will describe three specific tools for professional success in detail. Â  Leadership within a business does not necessarily reflect only the most senior-level administration. In terms of setting the pace of proper organizational behaviors, even the non-managerial staff can create a positive environment for co-workers. With this authors goal of sustaining a managerial role, I can effectively offer methods to enhance my performance at work by setting the example of professionalism. First, once the strategic direction for the workplace has been established, it is the role of leadership to ensure that the entire staff is unified and maintains a sense of direction. Executing goals is nothing but aligning people, motivating them, and creating a culture of leadership (Padgaonkar, 2006).

Self care theory Essay Example | Topics and Well Written Essays - 1000 words

Self care theory - Essay Example One of the nursing theorists who drew from the systems theory to develop a more operational theory is Betty Neuman. Applicability of Neuman's Systems Theory Betty Neuman’s model, the ‘Neuman System’s theory, seeks to portray the constant interaction between a patient and his or her environment, and how it contributes to balance and a sense of well-being from the patient’s perspective (Hinton & Neuman, 1995). In the Neuman System’s theory, a patient is viewed as being in constant contact with different factors such as the larger community, the environment, and the family. These factors affect the patient developmentally, spiritually, psychosocially, and physiologically in positive or negative ways. Neuman’s system’s theory holds that it is how an individual reacts to such factors that determine his or her environment. For example, if a person is irritated when a family member that he disagreed with earlier comes to ask him for something, the person has generated the feeling of irritation in response to the request of the family member. The person’s irritation will give birth to other symptoms such as anxiety and a feeling of stress which will in turn affect his blood pressure and possibly sleep disturbances. If his anxiety persists over a long period of time, the person’s self-concept may even be subjected to changes even as his physical health further deteriorates. In this case, the person’s powerlessness in adapting to the new environment results in the breakdown of his protective barriers. The Neuman Systems model also addresses the factor of perceived barriers that an individual can adopt so as to be able to cope with a transformation in the immediate environment. Neuman's Systems Theory in use in Culturally Diverse Families In the Neuman System’s model, it is believed that the nurse’s function is to view the patient as being a distinct individual with his own aspirations and coping abilities. While executing primary, as well as secondary interventions, the nurse is always conscious of the need to view the patient in a holistic manner that respects their protective barriers in order to enable the client to return to a state of well being (Fawcett, 2005). Due to the fact that the environment around the patient does not remain constant, the nurse always has to constantly re-consider the best ways to meet the client’s needs. This would be the case particularly in culturally diverse families where people may have different opinions and thus create new environments for the patient constantly. Neuman regarded people as being open systems which work with other elements when interacting with their environment. Neuman's model allows for nurses to be able to evaluate and care for the entire family unit as a singular client. Even though Neuman tended to concentrate o the client’s health, she felt that a patient’s health was basically dependent on the way in which they were presently reacting to the factors in their environment. The nurse who seeks to use the Neuman model has to analyze his professional role in the primary as well as secondary stages of prevention (Hinton & Neuman, 1995). By using this method, the nursing function is then transformed into one whereby the nurse chooses various effective interventions to treat the patient. In any culturally divers

Utilizing Work Performance Habits Effectively Essay

Utilizing Work Performance Habits Effectively - Essay Example The concept of organizational behavior refers to the study of how individuals within a business environment interact with both the business and its policies as well as other members of the professional staff. The characteristics of group behavior are somewhat complex with the idea that behavior deals with psychological issues as well as maintaining a professional decorum by those who represent a company. During the course of group affiliation, there will inevitably be conflict as different individuals perceive relationships and organizational policies on a different level. The key attributes of those employees who can effectively manage and thrive within group dynamics are the ability to negotiate a conflict resolution and establish effective methods of communication. This author will describe three specific tools for professional success in detail. Â  Leadership within a business does not necessarily reflect only the most senior-level administration. In terms of setting the pace of proper organizational behaviors, even the non-managerial staff can create a positive environment for co-workers. With this authors goal of sustaining a managerial role, I can effectively offer methods to enhance my performance at work by setting the example of professionalism. First, once the strategic direction for the workplace has been established, it is the role of leadership to ensure that the entire staff is unified and maintains a sense of direction. Executing goals is nothing but aligning people, motivating them, and creating a culture of leadership (Padgaonkar, 2006).

DRED SCOTT WAS NOT A CITIZEN OF MISSOURI Essay Example | Topics and Well Written Essays - 1000 words

DRED SCOTT WAS NOT A CITIZEN OF MISSOURI - Essay Example Thus, presently, the Supreme Court is the Court which most closely carries out the intentions set in the Constitution. Both the Constitution and the Supreme Court are federal institutions, and as such are ultimately respected by the citizens, the public officials and the law-makers of this country, within States, and by the people as a whole. Early in the development of the United States, though, this was not always the case, and a particular case, Scott v. Sandford, gave rise to a series of legal events which called into question both the US Constitution and the power and validity of the US Supreme Court. In fact, this case may even have primary importance in explaining the reasons for the Civil War. Perhaps the most significant social factor at work in the US in the late 1700s, and throughout the 1800s was slavery. This economic and social fact at work within society was considered, though, to be a political issue. Legal debates and decisions were largely made to enforce the Consti tutional acknowledgement of slavery, not to make rulings about slavery being right or wrong. Political solutions were sought to the question of slavery, rather than legal solutions. By 1787, slavery was recognized in the Constitution (Author, year p. ... ervice or Labor †¦Ã¢â‚¬  The Constitution went further, not to regulate slavery within States through Congress until 1808, but only to tax the movement of slaves into States, or between States up to that date (Art. I Sec. 9 Para.1). Slavery was, then, accepted as a fact which existed within States, and the federal Government restricted its involvement in the affairs of individual States. States made their own decisions about whether they were â€Å"Free States†, or whether they would allow slavery, and Congress respected those decisions. But the implication was that 1808 would be the year in which Slavery would be abolished. In 1819, Missouri appealed to be included in the Confederation as a slave-owning State. This appeal was met by much resistance from the Northern States – in which Abolitionism was dominant – and the Midwestern States – where economies without slave labor would struggle against the slave-owning State economies. But Missouri entere d the Confederation as a slave-owning State in 1819; Texas and Florida did likewise in 1845. By 1854, though, a Bill was passed to enable the building of a railroad system to cross the continent, and it expressed overtly that regions, and the people themselves, could decide on slavery issues, rather than the Federal Government. This trend continued and by 1856-7, Abolitionism in the Northern States was becoming more powerful as a political force. Still, though, the Courts tried to avoid the issue of Slavery. Nonetheless, some decisions were made in the Courts, related to this question. In 1824, for example, a case was heard relating to an 1803 Act of Congress preventing States from admitting persons of color. Arguments in the Gibbons v. Ogden case claimed that the rights of States to regulate slave traffic – the

Individual Assignment Business Organizations Essay Example for Free

Individual Assignment Business Organizations Essay Reflective practice is a way of studying your own experiences to improve the way you work. It is linked with the concept of learning from experience, in that you think about what you did and what happened, and decide what you would do differently next time. Reflective practice will make you improve the quality of service you deliver. It will ensure that the service providers are always getting the best possible service that they require because by using reflective practice you are always looking for things to improve on and see if you could do anything differently the next time round. Standards such as essential standards tell us how we should be working. We can use them to think about the way in which we work and measure ourselves against them. As everyone has different values and beliefs, it is important that we treat everyone the same no matter what their beliefs are. We should provide the same support for everybody, If we do not work this way then we will fail to perform the standards of the codes of practice set out by the regulating bodies. Outcome 2 2.1Everybody reacts differently to feedback whether it be positive or negative. I value any kind of feedback given to me, positive or negative because it is a good way of trying to better yourself. Some people may take negative feedback personally and think that they are being criticised. 2.2 It is important to seek feedback from people as you will know if you are working in the correct way. If you get negative feedback you will then know what you need to improve on for the better and positive feedback you know you can carry on the good work that you are doing. 2.3 It is important to listen to the feedback you get and use it whether it is positive or negative so that you can improve the way that you work and your quality of work.

Harold and Maude an analysis Essay -- essays research papers

We are born into this world with the realization that life is hard and that life is like a box of chocolates and it is hard to take it at face value. The majority of our time is spent trying to answer an endless stream of questions only to find the answers to be a complex path of even more questions. This film tells the story of Harold, a twenty year old lost in life and haunted by answerless questions. Harold is infatuated with death until he meets a good role model in Maude, an eighty year old woman that is obsessed with life and its avails. However, Maude does not answer all of Harold’s questions but she leads him to realize that there is a light at the end of everyone’s tunnel if you pursue it to utmost extremes by being whatever you want to be. Nevertheless, they are a highly unlikely match but they obviously help each other in many ways in the film. Maude introduces Harold to the circle of life and liberates him from the self-imposed prison and loveless life he has endured since he was born. Harold was born an only child who was raised by a single mom. His mom seeks control of all aspects of his life and she shows virtually no affection to him at all. She wants him to fit in with society and abide by the common norms in society. She gives him no chance to think for himself as she speaks for him all the time (filling out the dating form, talking for him when his dates came to visit him). She serves as a static nuisance to remind Harold of his past more than anything els...

Earth and Spirituality Essay -- Christianity Creation Ecology Papers

Earth and Spirituality For many people, spirituality and ecology may be separate disciplines, spirituality being the realm of clergy and ecology the realm of scientists. But we are living in a time of both ecological and spiritual crisis, one in which we are loosing species at unprecedented rates and in which masses of people are desperately seeking some spiritual direction in life. It is possible that the only way to restore wholeness may be to rediscover the vital connection between the two crises: a spirituality centered in Creation. Spirituality is a part of human existence which people have recognized as far back as we are able to discern, and yet it is a concept not easily defined in words. One way to define it may be to describe spirituality as the relationship between life and the spirit. The spirit is that part of ourselves which is at the core of our existence and of who we are as beings, that which extends beyond ourselves and gives life meaning beyond physical survival. Religion then is organized spirituality: the uplifting and nurturing of spirit by people uniting to go about the business of living. Throughout existence as we know it, religion has taken many forms, but as is the case with spirituality, it appears to be as ancient as human life itself. History of Spirituality in connection with Earth I will begin by discussing some of the history of spirituality as connected with Earth. So-called "primitive" religion, in what we are able to gather from cave drawings, fossils, and artifacts, centered around the interconnectedness of the human and non-human worlds, and also for many thousands of years, had a distinctly feminine or androgynous focus in its imagery. Integral to this spirituality were ritual a... ...ciety Publishers. "Shamanic Counseling and Ecopsychology". 1995. In Theodore Roszak, Mary Gomes, and Allen Kanner (Eds.), Ecopsychology: Restoring the Earth, Healing the Mind (p. 182). San Fransisco: Sierra club Books. Sjoo, Monica and Barabara Mor. 1987. The Great Cosmic Mother. San Francisco: Harper and Row. Soelle, Dorothee. 1990. The Window of Vulnerability: A Political Spirituality. Minneapolis: Fortress. Solutions Now: holistic problem solving. Availableat: http://www.solutions.com/soulu__spirita.html Tauli-Corpuz, Victoria. 1996. Reclaiming Earth-based spirituality. In Rosemary Radford Reuther (Ed.), Women Healing Earth (pp. 99-106). Maryknoll, N.Y.: Orbis Books. Toynbee, Arnold. 1974. The Religious Background of the Present Environmental Crisis. In David and Eileen Spring (Eds.), Ecology and Religion in History. New York: Harper and Row.

Critique of “Against Gay Marriage” Essay

In his essay â€Å"Against Gay Marriage,† William Bennett, a great spokesman for conservatives and former Secretary of education under President Reagan, maintains his conservative stance that allowing same-sex couples to marry would have a harmful and lasting effect on our society’s intrinsic values and, in his view, would stretch the â€Å"fragile† institution of marriage beyond recognition (409). Bennett, as the title indicates, presents a powerful argument â€Å"Against Gay Marriage.† He argues that allowing gay marriage would change the meaning of marriage, the ideal of marriage as being an â€Å"honorable estate,† and would have a large role in molding sexuality (409). One does not have to agree with Bennett to appreciate the strength and honesty of his mind. Still, although he raises thoughtful objections to same-sex marriage, his claims overall read more like an outline, lacking specifics and expert opinions, referring to one organized, caref ul study, and committing a number of logical fallacies that muddy and diminish the effectiveness of his argument. Throughout his essay, Bennett makes many underlying assumptions about same sex couples and the legalization of homosexual marriage. From the beginning, Bennett states that even entertaining such a debate â€Å"would be pointless,† were it not for the â€Å"confused time† we find ourselves in (409). Bennett does concede, however, that arguments made by homosexual advocates such as Andrew Sullivan are â€Å"intelligent† ones, and even â€Å"conservative,† and â€Å"politically shrewd† (409), when touching on the idea that allowing gay marriage would actually promote healthy long term relationships. Sullivan does an excellent job of arguing his point that legalization of gay marriage would in fact,  help promote healthy relationships and monogamous tendencies, which in his essay he states that the legalization of gay marriage would in fact also encourage homosexuals to â€Å"make a deeper commitment to one another and to society† (409). From here though, for William Bennett the views expressed in his editorial piece are clear cut, simple, and largely dismissive in their tone. Besides this claim, to Bennett there are no reasons in his mind why gay marriage should be legal. Bennett admits, though Sullivan’s argument is shrewd, Sullivan is not right. In fact, Bennett would insist and has an underlying assumption in his essay that gay marriages will weaken the institution of marriage even more and will not be truly monogamous and committed to each other because of the â€Å"openness† of gay relationships and that homosexuals have â€Å"less restrained sexual practices† (410). Bennett’s continuous assumptions that gays cannot be truly monogamous and committed shows that to him there exists no room for compromise on the matter, and weakens the strength of his argument. Bennett also throughout his essay makes many fallacious arguments for example, in his opening, Bennett makes a very strong assertion if not an outright overstatement, when he says that recognizing homosexual marriage would symbolize the potent change in the interpretation and characterization of marriage, and â€Å"would be the most radical step ever taken in the deconstruction of society’s most important institution† (409). Of course, Bennett is respected for his personal opinions, but the reader may wonder if any studies or expert opinions exist to support Bennett’s view, to which he has none. This yet again takes away from the strength of his argument because, unlike in Ryan Anderson’s â€Å"Marriage: What It Is, Why It Matters and the Consequences of Redefining It† where claim after claim Anderson presents the reader with numerous statistics and expert testimony on why marriage should not be changed and the repercussions and â€Å"dangers† of gay marriage being legalized. Anderson presents the argument that marriage exists to bring a man and a woman together as husband and wife, to be father and mother to any children they create. Anderson states that marriage increases the chances that the man will be devoted to both the children that he helps produce, and to the woman with whom he does so. Anderson then backs this up with testimony from Maggie Gallagher, a popular social conservative  commentator, that joining sex, babies, and moms and dads, is the role of marriage and helps explain why the government rightly respects and addresses this feature of our social lives. In the next paragraph, Bennett wanting to suppress the movement toward the redefinition of marriage, cites the rather peculiar example of two brothers: â€Å"On what principled grounds could the advocates of same-sex marriage oppose the marriage of two consenting brothers?† (409). By citing two homosexual brothers, Bennett commits the â€Å"straw man† fallacy. That is, he reasons from an exceptional case that defies logic and, once recognized, does little for his argument. Who else has ever seen such an extreme example? Is this a real pair of brothers, or are they merely made up and cited for the sake of argument? Whether or not these brothers are fictitious is never stated, but as Andrew Sullivan puts it in his essay â€Å"For Gay Marriage†, the right to marry has been appropriately denied by the state to close family members and relatives because â€Å"familial emotional ties† are too powerful to permit a marriage contract to be entered freely by two independent adults (404). In this regard, Sullivan believes homosexuals do not fit into the same category. To believe that the realization of allowing same sex marriage would lead to the further breakdown of laws governing familial misconduct, such as incest or polygamy, is outlandish. It appears that one logical fallacy breeds another, as in the very next paragraph, Bennett co mmits what seems to be a glaring over-generalization. He states â€Å"Nor is this view arbitrary or idiosyncratic† (409), to say marriages, especially in today’s society, cannot be whimsical or happen by chance because that’s what has gone on for thousands of years or what the major religions state is ridiculous. Even though at one point marriage was seen as a way to increase survival chances and secure your livelihood, it is no longer viewed that way. We no longer live in the middle ages or the 1800’s. People today marry for love and their emotional bonds with people, and love’s intrinsic value is to be random and can happen to anyone. Nor should religious traditions dictate whether gay marriage should be legalized or not, as today there are numerous homosexuals in all branches of major religions; there are gay bishops and preachers, this shows that both religion and homosexuals can coexist and be beneficial to society. Bennett’s final strong claim about gay marriage is that the legalization of  same-sex marriage will lead to teens being confused about their sexuality, conservative parents will be denied their rights to instill their values about sexuality to their children, and that heterosexuals are better parents than their homosexual counterparts. Bennett makes many over generalizations about the impact the signals of legalizing gay marriage would send to teens. Bennett almost contradicts himself with the inclusion of the quote from Harvard professor E.L. Patullo, â€Å"a very substantial number of people are born with the potential to live either straight or gay lives† (410). Many people are born with the potential to lead gay or straight lives, it is a choice, and the legalization of gay marriage would not cause societal indifference, but would rather foster a welcoming environment for young gays to come out into rather than living in fear or shame because of the hate and reper cussions of being homosexual. Bennett also over generalizes the findings of an article about teenagers and adults being interviewed about being gay and bisexual. Fifty kids and dozens of parents and counselors does not speak for the whole population of a country, but also shows the weakness of Bennett’s argument as it shows the lack of actual education there is in much of the country on the subject of homosexuality. Bennett also makes assumptions about how conservative parents will lose the right to teach their kids their views on sexuality if same sex marriage were legalized. Just because gay marriage would be legal and the subject of homosexuality would be taught in school more does not mean at home parents could not teach their children their values. If parents did however, cause an uproar and keep their children from being exposed to certain views on homosexuality just because they didn’t want that to happen, they would be viewed as â€Å"intolerant bigots† (411). Finally Bennett makes a glaring assumption and overgeneralization stating that it is far better for a child to be raised by a heterosexual couple rather â€Å"than by, say, two homosexual males† (411). In the Film â€Å"Daddy & Papa† it shows four separate families, all homosexual males, and how they all care, love, and are just as capable of raising children as heterosexual couples. They want nothing more for their children than what any heterosexual couple would want for their kids, the best possible life. Bennett may believe that the legalization of gay marriage will destroy the  institution of marriage, but time after time homosexuals have proven they are just as capable of fulfilling the duties of marriage as heterosexuals, and it is a part of our society today. To have equality for all citizens, it is a right that will soon have to occur. Work Cited Sullivan, Andrew. â€Å"For Gay Marriage†. Writing and Reading Across the Curriculum. 11 ed. Ed. Suzanne Phelps Chambers. Boston: Longman, 2011. 404-407. Print. Anderson, Ryan T. â€Å"Marriage: What It Is, Why It Matters, and the Consequences of Redefining It.† _The Heritage Foundation_. The Heritage Foundation, 11 Mar. 2013. Web. 25 Sept. 2014 _Daddy & Papa: A Documentary Film_. Prod. Johnny. Symons. Dir. Johnny. Symons. By Johnny. Symons. 2002.

Buyer behavior is usually influenced by various factors

Buyer behavior is usually influenced by various factors in the market. These factors include social factors, cultural factors, personal characteristics and the motivational factors among others. The motivational factor describes the urge and drive that follows the buyers to move and satisfy their needs. Various theories and models have been used to define and explain how motivation influences the buyers’ behaviors. One of the theories is the Maslow’s hierarchy of needs theory which classifies the needs of people in different levels.The different needs influence the buying behavior of buyers depending on the level of the buyer’s needs. The theory according to many authors is a simplified way of explaining the needs of buyers and how they influence the buying behavior. Other complex models exist that seek to explain how motivation influences the buyer’s behaviors. The model by Segmund Freud is one of the complex models that are used. The Coca Cola among othe r companies have used the motivational factor to influence the market to purchase its drinks.The company has been developing drinks and marketing strategies that target particular consumers in the market to purchase it products. The company has over the years succeeded in becoming the market leader in the soft drinks industry. Other companies and organizations have adopted the theory to market their products and boost their sales. 1. 0 Introduction Buyer behavior is a process that involves both simple and complex mental processes and is defined by Krishna Naik and Reddy (1999) as the observable actions that are directly involved in the purchasing actions or lack thereof by the consumers.It is usually different from consumer behavior which is defined as the process that involves the purchase, use, experiences and ideas to satisfy the needs and desires of consumers (Baker, 1998 ). Consumer behavior is also defined as the acts of buyers that are directly involved in the obtaining and s ecuring goods and services. The behavior includes the decision making processes that are undertaken before the purchasing actions are determined. The buyer behavior on the other hand is limited to the action of purchasing of existing or proposed products or services (Armstrong, 2006).Buyer behavior is usually influenced by several psychological concepts and other factors such as social factors, cultural factors, personal characteristics among others (Smith, 2003). All these factors influence the buying decisions that the buyers make within a particular situation. Social factors include the social status, friends and families who can influence the buying decisions. Cultural factors include fashion, foods, and beliefs among others while the personal factors include the age, income levels, the lifestyle, personality, likes and dislikes, self concepts among others.All these factors can be used by the manufacturers to influence the buying decisions of most of the buyers. Other factors th at can be used to influence the buying behavior of individuals include the psychological factors. These are the factors that include perception, motivation, learning and attitudes of the buyers (Armstrong, 2006). This paper reviews literature on motivation as one of the influencing factors of buyer behavior. It also discusses how Coca Cola uses motivation to influence buyers to purchase its products.2. 0 Literature Review Several studies have been carried out on the topic of buyer behavior and more specifically the issue of motivation as a factor that influences buyers in their buying decisions. Motive is defined by the authors Cant, Strydom and Jooste (2009) as the needs or wants that stimulate one to move and seek satisfaction. Authors Krishna Naik and Reddy (1999) as well as Phillips, Doole and Lowe (1994) have described motivation as a factor that is related to motion.They describe is as the drive or urge that follows buyers to move and satisfy their needs and that is strong eno ugh compared to the will to service. They further explain that the drive to satisfy the needs is enhanced by the self image of the specific object and the buyers channel their consumer time, money and their energy into their defined purchasing goal. According to authors Cant, Strydom and Jooste, the best theory that helps to classify the diversity of needs and the different reasons or motives that influence the buyer’s purchasing decisions is the theory of classifying needs by Maslow.The authors state the different needs that motivate buyers to include physiological needs, safety needs, social, ego and self actualization needs. Their views are backed up by Michale John Baker (1998) who elaborates the theory by Maslow stating its relevance and application to the motivation factor. According to the theory as described by Cant, Strydom and Jooste, individuals are motivated to fulfill the needs which they mostly feel at the moment. The needs are felt at different times as Maslowà ¢â‚¬â„¢s theory dictates, the basic physiological needs come first.These are the needs all individuals seek to achieve first and they include hunger, thirst. Once individuals are able to achieve these needs they are then motivated to satisfy the safety needs. According to Paul Russell Smith, the safety needs include the need for security, protection, stability, physical well being and order among others. These are the needs that motivate the buyers to purchase things that provide them with the satisfaction of security and safety. These things may include things that offer the buyer security and protection from physical harm.Once the buyers are satisfied with this level of needs they move to the next higher level which is made up of social needs. Paul Copley (2004) defines the social needs are those that motivate the buyers to purchase goods or services that provide them with love, a sense of belonging and acceptance as well as affection. The simple premise about the Maslow hierarchy of needs is that the lower level needs must be satisfied before the buyers move to the other levels. The buyers follow the trend that is set by the theory.Once the social needs are satisfied the buyers move to the next level which is the esteem needs which are next to the self actualization needs. The esteem needs are those that motivate buyers to get a sense of accomplishment from their purchasing decisions and their buying behaviors. They also give the buyer a sense of status and respect from those around them. According to Smith and Jonathan Taylor (2004), esteem needs can motivate the buyers to purchase cars which act as status symbols and that appeal to a particular segment of people.They also state that the Maslow’s theory can be cyclical since at some point buying a house can be due to the basic need to provide shelter and at some other point it might be because of the high level esteem need to act as a status symbol and show prestige or success. The self actualizatio n needs are the highest level of needs that deal with the personal development and individuality. These needs motivate the buyers to purchase goods and services that help them to satisfy a need of self fulfillment.According to Cant, Strydom and Jooste a buyer may be influenced to enroll to an art class as a way of expressing his or her individuality. All the authors who discuss the Maslow’s hierarchy of needs confirm that the theory is just a simple and useful theory that is used to explain in a simplified manner the buyer behavior. According to some of the authors there are other models and theories that can be used to explain how motivation influences the buyer behavior. One of the models that are discussed by Krishna Naik and Reddy is referred to as the psychoanalytic model.It was founded by Sigmund Freud who provides some insights to the differences that lie between personality differences and resultant behavior. Their study is backed by Smith and Jonathan Taylor who expl ain that Sigmund Freud, according to his model explains that buyers are motivated by forces that are both conscious and unconscious. Many of the motives that influence the buyers are usually unconscious and they influence the daily buying decisions. Most of the brands that are in the market today carry messages that are understood in the subconscious level.This is what motivates the buyers to buy a certain products over others. The approach used in the model breaks down the personality of the buyer into the identity of the buyer, the ego and the super ego. The identity of the person is made up of the instinctive drive or urge for example to eat or drink. The ego is the social learning process and that allows the buyer to interact. Examples of the social process include the buyer politely asking for food. The super ego provides the buyer with a conscience and moral reference. According to the model the actions of buyers are as a result of the antecedent conditions.Freud stated that t he childhood experiences affect the buyers buying behavior 30 or 40 years later. Authors Krishna Naik and Reddy stated some of the examples of buyer behaviors that are influenced by motivations that are not apparent to the casual observer. One of the examples included a buyer who buys a sports car stating that he bought it for the look and maneuverability. At the subconscious level however, the reason would be that the buyer bought it to look younger and to impress. At a much deeper level the motivation would be for surrogate gratification or unsatisfied sexual striving.The casual observer or even the buyer himself may not be in a position to see the motivational factors. It may take time before the sellers and marketers can get into the minds of the buyers to continually have marketing success. However the research requires time, skill and lot of resources in times of money can lead to very exciting discoveries for the sellers and marketers and even the buyers. It bears noting that all the authors that have studied the topic of buyer behavior have covered the motivation factor in depth.They have proven how motivation can influence some of the factors that influence buyer behavior such as perception, attitude, learning ability and personality. The motivational factor can be achieved through several methods. Some of the methods include learning about the need from a social perspective, while others are usually instinctive. In light of these perspectives from the different authors, this paper adequately matches up to the study of motivation as one of the factors that influences buyer behavior. 3. 0 Application of Motivation in Coca Cola Company(i) Overview of Coca Cola Company Coca Cola is the world’s largest company that deals with beverage drinks. The company’s headquarters are found in Atlanta, Georgia. The company produces several drinks that are known to be among the top five leading soft drinks in the world, as it also engages in the marketin g of its drinks. The products include Coke, which was the company’s original drink, Diet Coke, Fanta and sprite. The company also engages in other drinks such as Minute Maid, Dasani water and PowerAde among others (The Chronicle of Coca Cola, n. d).It operates its own distribution system that is the largest distribution all over the world. This enables the company to deliver its products to its customers easily and in a very efficient manner. The company operates in over 200 countries all over the world with over 1 billion consumers consuming its products every day (Ferrell, Fraedrich, & Ferrell, 2006). The original drink of the company was developed in May 8, 1886 by Doctor John Stith Pemberton who by then was a local pharmacist (The Chronicle of Coca Cola, n. d). He produced the syrup which he later came to name as Coca Cola with the help of Frank M. Robinson.Dr Pemberton started selling the drink through his business with sales averaging at 9 drinks per day. He later sold portions of his business to several partners and just before his death in 1888; he sold the remaining portion to Asa G. Candler who proceeded to buy all the rights of the product thereby gaining complete control. In 1892, Mr. Candler registered the Coca Cola Company in the U. S. He then started advertising the product seriously through promotions where he distributed complimentary glasses of Coca Cola, souvenir fans, calendars, clocks among other things that all had the trade mark of the company.By 1895, Coca Cola had spread into every state within the U. S (The Chronicle of Coca Cola, n. d). (ii) Motivation as a factor used to influence Coca Cola Consumers The Coca Cola Company is known for its most recognized trademark and brand name all over the world. The drink Coca Cola is estimated to have a trademark value of over $25 billion (Ferrell, Fraedrich, & Ferrell, 2006). The company has undertaken extensive market research all over the world as a way to maintain its leadership role in terms of market share over its competitors.The company has been increasing its market share and its profits of Coca Cola. It promises its consumers that it exists to benefit and refresh all persons that are touched by its business. It has therefore developed several initiatives that seek to portray social responsibility of the company as a way of enhancing its trademark. One of the initiatives is to inspire moments of optimum performance and creating value by making a difference in all the activities that the company undertakes. In this way, they are able to satisfy the needs and desires of their customers through its portfolio of brands.The company has used the motivation factor as a way to influence the buyers to purchase its products. Motivation as a buyer behavior factor influences the perception and learning factors of the buyer and leads to influencing the buyer decision to buy a product (Smith, 2003). Using this knowledge and understand, the company has been engaging in ex tensive advertising of its products as a way of influencing the buyers behavior to purchase them. It has produced many advertisements that have been used to motivate the buyer’s decisions and that lead to an increase of its sales.A recent example of a marketing strategy that the company has used to motivate the consumers to purchase its Coca Cola drink was during the recent World cup 2010 in South Africa. The company developed a marketing strategy that resulted to the development of a partnership between musician K’naan and A&M/Octone Records (Stanford, 2010). They developed a Coca Cola theme song that reached out to the young consumers who loved soccer and pop music. The marketing strategy led to the boosting of sales of Coca Cola as the song motivated the young consumers to buy the drink.Marketing is about determining the needs and desires of consumers and skillfully conveying the products of the company in terms of their benefits to the consumers and proving this to them (Cant, Strydom, & Jooste, 2009). The message that is conveyed to the consumers about the products then motivates them to buy the product. The Coca Cola Company has used this approach to reach out to the market and influence the buyers to purchase its products. One of the products of the company is the Diet Coke.The company launched the product with an aim of reaching out to the young adult generation that was mindful about its health. It also launched a marketing strategy that would motivate more buyers to stay extraordinary as they celebrate their daily achievements (The Coca Cola Company, 2010). The marketing strategy was used to show how the consumers of the drink would benefit from consuming the drink and get most out of their daily life. The marketing strategy would still portray the message of staying healthy to its consumers in a bid to promote its diet coke product.

LEE Kathryn IndivAssignment

Woven Fang came from an average family and was studying in one of the top independent girls' schools in Singapore. She seemed like an average 1 6-year- old girl going through normal teenage girl problems, or so everyone thought. This essay describes the experiences and problems faced by Woven in her final year of secondary school. To understand Hoovers case better, theoretical background and research will be applied to explain her experiences and problems. Finally, some strategies and solutions will be proposed as resolutions to the issues presented.Background – Woven's Story Woven's parents migrated from Taiwan to Singapore and raised their four children in Singapore. Her brother and two sisters were 12, 10 and 7 years Older than her respectively. Her father, Mr.. Fang, was a businessman and traveled for long periods of time due to work. When he was in Singapore, he did not meddle in the affairs of his children, leaving his wife to take care of all their needs. As the younges t of four children and also because of the age gap between Woven and her older siblings, she was given extra care and attention by her mother.She also turned out to be the brightest, making it onto top primary and secondary schools in Singapore. Compared to Woven, her older siblings were a letdown to Mrs.. Fang, as they did poorly in school. Faced with problems from her other children, Mrs.. Fang placed extremely high hopes on Woven, dictating most of Woven's life and making most of the decisions. In Sec 4, Woven started losing weight drastically. Despite the drastic weight loss, Mrs.. Fang refused to admit that there was anything wrong with her daughter. Finally, Woven was so thin that Mrs.. Fang had to bring her to a doctor for fear that her life was in jeopardy.She was admitted into the capital and diagnosed with anorexia nervous. Only during the numerous counseling sessions did Woven's problems surface. Woven admitted that she face problems in school. First, although Woven had b een consistently doing well in school, she felt pressurized by the competitive environment she was in, where good grades were emphasized. On top of that was the pressure she felt from her mother to do well in school, especially as her mother often lamented to her about her siblings' failures and cautioned her not to turn out like them. Second, her schoolmates were all particularly concerned about weight and size.Although she was of an average height of 1. Mm and an average weight of keg, her classmates teased her about being chubby looking. As a result, Woven began to doubt her intelligence as well as her appearance and eventually, she stopped eating. As her weight started to drop and she became thinner, Woven finally felt in control Of something in her life – her actions actually produced results and this egged her on to lose more weight until she ended up in hospital. With a better understanding of her problems, the doctors treated her for anorexia and sent her for counseli ng at the same time.After a couple of months in the hospital, she was allowed to go home when her weight increased slightly. However, this was not the end of her problems. Woven was forced to return to school where she would face her classmates again. She was worried about her appearance, grades and studies. Although the counselor suggested taking the rest of the year off from school and repeating Sec 4 again the next year, Mrs.. Fang refused as she felt it was very embarrassing. At that point in time, Mrs.. Fang still refused to admit that her daughter was going through a very serious problem in terms of mental and physical health.Back in school, Woven tried to catch up with her peers in her school work. However, she felt as if they were constantly staring at her. Although they did not say anything, she knew that they knew about her hospitalizing and about her eating disorder, making her feel all the more conscious about herself and her appearance. Unable to take the demands of sch ool work and the ogling of her school mates, Woven returned to her old ways of not eating or vomiting what she ate. Although Woven is currently going through counseling her problems are far from being over.Analysis – Applying Theoretical Background / Empirical Research to Woven's Case According to Frontbenchers bacteriological theory of development, Woven's Microsystems would have very powerful environmental influences on her development. In Woven's case, it can even be said that her mother would perhaps have the greatest influence on Woven's personal development, as her mother would have spent the most amount of time with her since she was born (Gene and Chukka, 2010). Mr.. Fang's absence as a father figure in Woven's life was an uninvolved parenting style, thus making Mrs..Fang the most influential person in Woven's life. She had an authoritarian parenting Tyler as she often stressed for Woven to do well and often made decisions on her behalf in both school and home domains . As a result, Woven ended up worrying about pleasing her mother and felt like she had a lack of control over her own life (Gene and Chukka, 2010). Naught and Chicest (2002) believe that authoritarian parents are â€Å"rigid and unresponsive† and â€Å"in extreme cases their children have low self-esteem and use aggressive coping behaviors†. This was true in Woven's case. Mrs..Fang's parenting style also affected Woven's identity development, as suggested by Banding (1991). Parents are important figures in adolescents' identity development and poor communication between parents and adolescents lead to less positive identity development (Contracts, 2007). Marcia (1980) postulated a theory of identity formation, in which an individual can take on one of four identity commitments. Applying Marcia's concept of identity commitment to Woven, it is likely that Woven is a foreclosed individual, who has clear commitments which are internalized by her mother.Her commitments were not self-chosen and it is believed that no other alternatives were seriously considered (Mishmash, 2005). According to Kroger (1993), it was observed that identity-foreclosed adolescents â€Å"evidenced the highest levels of authoritarianism and socially stereotyped thinking, obedience to authority, external locus of control, and dependent relationships with significant others†. In line with this, Cote (2009) believes that adolescents are led to being identity-foreclosed by autocratic parents who control behavior without giving the adolescent a chance to express opinions. Therefore, it is likely that Mrs..Fangs authoritarian parenting style resulted in her being an identity-foreclosed individual. Erosion's theory of personality development proposed eight developmental Stages (Erikson, 1968, 1980). In his theory, an adolescent approaches identity formation (the fifth stage) ‘With a sense of self as an autonomous, active and competent agent in a relatively secure worldâ € , only if the earlier four stages have developed well (Mishmash, 2005). Woven may not have developed a sense of self as an autonomous agent as a child and thus was hindered by feelings of shame, self-doubt and inferiority in her adolescent years (Mishmash, 2005).Identity formation is such a challenging process that any robbers encountered in earlier development are likely to increase the chances of negative outcomes. Woven's parents are not the only ones to have a huge impact on her development. The people she meets every day in school are also part Of her Microsystems. As her peers and her teachers are involved in Woven's immediate settings, they have enormous influence over her development as an individual as well (Gene and Chukka, 2010).The influence of Woven's peers on her would come in three forms – attitudes and values, social development and emotional support (Ginsberg, Babes, & Spaniard, 2006; Rubin, Bouzoukis, & Parker, 2006). This explains why Woven was especia lly affected by her peers about both studies and weight issues. The standards maintained by her peers about these issues would become very important to her and thus Woven was likely to conform to her peer standards of achieving good grades and being thin.Through the influences of her peer group, her self-concept and self-esteem would be affected as well. There are many factors that can influence an adolescent female's self-esteem. The decline in self-esteem during adolescence may be due to physical hangers due to puberty, an increase in academic expectations and demands, and insufficient support by the school and parents (Contracts, 2009). These were all likely factors that influenced the decline in Woven's self-esteem over her secondary school years.A vicious cycle in which declining self-esteem affected her academic performance which then affected her academic self- concept which again influenced her self-esteem is likely to have occurred. As a result of her declining self-esteem, her grades took a downturn and she lost her self-worth as an individual, wanting to conform to norms set by her peers instead. It is probable that Woven's academic, social and physical self- concept interacted with her sense of identity, which then influenced her self- esteem negatively (Gene and Chukka, 2010).More support for this is provided by Harder (2006) who found that persistent low self-esteem usually leads to other more serious problems including low academic achievement, depression and eating disorders. It is evident from Woven's actions and behavior that she was going through a period of emotional turmoil. Some researchers might consider this normal because adolescence is often described as a time of emotional turmoil (Hall, 904). However, at the end Of the day, most adolescents do make it through these difficult and moody times to develop into competent adults.In spite of this, Woven has exhibited signs of emotional stress, through her anorexic behavior, falling grades, failing self-esteem and consciousness with how her peers view her as a person. As the onset of Woven's problems occurred in late adolescence, it can be inferred that it was environmental experiences that contributed to her emotional turmoil. Research suggests that emotional fluctuations in early adolescence are related to hormonal changes at that time, whereas in late adolescence, teenagers are more emotionally settled by then, displaying fewer worries and less moodiness (Hooper, 1980).As such, it is likely that the people around her affected Woven's emotional development. Emotional stress is usually the result of conflicts that adolescents have with their parents and these conflicts often happen because adolescents want to make independent choices which are usually not in line with what their parents have in mind for them (Child Development Reference). Interventions – Resolutions to Woven's Case The following strategies and interventions are believed to help Woven irately.A lthough there are many factors that contributed and led to Woven's current problems, the main cause of her problems seems to be her mother. This is because her mother would have had the most influence over Woven's development from a child and into her adolescent years. Therefore, tackling Mrs.. Fangs parenting style and the mother-daughter relationship is the foremost important issue. A successful intervention on this relationship will also affect Woven's formation of her own identity and self-esteem positively.With this as a base to build on, it will be easier to tackle the issues about Woven's peers and how she views herself as a result of her relationship with them. It is suggested that competent adolescent development is most likely to occur when adolescents have parents who carry out the following actions (Contracts, 2007). For Woven's case, Mrs.. Fang should avoid the tendency to be too controlling and allow Woven to make her own decisions about school and what she wants to do . Instead of trying to control Woven's life, Mrs..Fang should monitor her development and try to understand Woven's cognitive and constitutional development. She should also show more constructive says of dealing with problems and conflict because studies have shown that reprimanding only serves to increase the parent-child gap. In addition, both parent and child should come together to discuss ways to help Woven (Contracts, 2007). Woven's parents are also advised to take on a democratic instead of autocratic role. They would encourage Woven to participate in family decision making, thus fostering identity-achievement in her.This would be the most desirable outcome for Woven's self-identity as Kroger (1993) observed that â€Å"identity-achievement individuals showed the highest levels of go development, moral reasoning, internal locus of control, self-certainty and self-esteem, performance under stress on a concept attainment task, and intimacy in interpersonal relationships† (Mishmash, 2005). In line with the study conducted by Campbell, Adams, & Dobson (1 984), healthy identity formation of an individual is developed by family relationships that are both individuated and connected.A family atmosphere which promotes individuality and connectedness is lacking in Woven's life. She needs to have her own individuality, where she can have her own point of IEEE and develop her own communication pattern to express herself. At the same time, her family environment should promote connectedness, where emotional affection among family members is promoted. This suggests that Woven should be allowed to develop her own point of view, while her parents work on building the relationships within the family.A combination of connectedness and individuality in the parent-adolescent relationship forms the base from which Woven can explore her widening social world (Campbell, Adams, & Dobson, 1984). To further support the reasons why Woven's parents have to change their ren ting style, it is believed that the â€Å"fit† between â€Å"parents' style Of interaction and the interactive style and needs of the child† forms the foundation to a healthy emotional development of the child (Child Development Reference). Therefore, it is apparent that parents do play a vital role in their children's emotional development.To salvage the relationship they have with their daughter and to prevent Woven from sinking further in her own problems, it is highly recommended that both Mr.. And Mrs.. Fang undergo counseling to understand how their actions as parents have a great impact on their daughter. Both parents and Woven should also attend parent and child counseling sessions where the counselor is able to take on a mediator role and help to bridge the gap between them. Although Woven's parents are accountable for the bulk of her problems, the school environment she was in was very unhealthy as well.School-wide programmer which focus on self-image and sel f-esteem ought to be implemented to educate Woven and her peers on such issues. It is also necessary to educate them on the perils of eating disorders which could have damaging and dangerous consequences on their lives, as it affects their hysterical and mental health. In conclusion, Woven went through a difficult and trying period growing up, which led to some impairment in her development as an adolescent, especially in the identity and emotional development aspects.This was largely caused by the context of her development, which includes her immediate family members, in particular, her mother, as well as her peers and school environment. However, appropriate interventions and strategies could assist Woven in fixing some of these problems. The proposed interventions and strategies would not solve Woven's problems overnight but it is imperative hat they are implemented to kick-start Woven's road to recovery. (2495 words) References Banding, D. (1 991 The influence of parenting styl e on adolescent competence and substance use.